Cloud9 Health: Building the Alcohol Health Category
Prepared for Gary Brecka · The Ultimate Human Team

Building the Alcohol Health Category

Doctor-developed support for adults who drink, want to drink less, and want to take better care of their health.

Not a hangover pill Not pro-drinking Not all-or-nothing wellness

Cloud9 Health was built for the millions of people who are rethinking alcohol but not necessarily choosing abstinence.

They want to drink less, recover better, feel better, and support their long-term health without pretending they live a perfect wellness life.

Cloud9 gives that audience a practical, science-forward next step.

The Gap

Millions Are Rethinking Alcohol. Most Are Not Quitting Forever.

More people now understand alcohol affects more than the next morning: sleep, recovery, mood, metabolism, liver markers, and long-term health. The market has not caught up. Most options still fall into two lanes.

Lane 1

Abstinence-only programs

Built for people ready to stop completely. Everyone else is left out of the conversation.

The Missing Middle

Cloud9: Alcohol Health

A daily platform for people who still drink, but want to take the biological cost seriously and make alcohol a smaller part of their life.

Lane 2

Hangover products

Focused on the morning after. The framing makes drinking look consequence-free.

This is not about helping people drink more. It is about helping people take alcohol’s biological cost seriously, while giving them tools to make alcohol a smaller part of their life.
The System

The Cloud9 Alcohol Health System

Cloud9 is not built around one “morning after” product. The platform supports both sides of Alcohol Health.

Cloud9 Daily Restore bottle
Daily Foundation

Daily Restore

Doctor-developed daily nutritional support for systems alcohol can stress, including liver, brain, mood, sleep, recovery, antioxidant defense, B-vitamin support, and alcohol metabolism pathways.

Benfotiamine Methyl B12 L-5-MTHF NAC Milk Thistle DHM L-Tyrosine Ashwagandha L-Theanine 5-HTP Potassium
Cloud9 CraveAway bottle In the Moment

CraveAway

Fast-acting support for moments when someone wants help getting past the urge to drink.

Designed for people who want to drink less, create more alcohol-free days, or interrupt the automatic “I’ll have one” pattern.

Kudzu Root Extract L-Tyrosine 5-HTP Benfotiamine Mucuna Pruriens L-5-MTHF
Cloud9 Chill Out bottle Evenings

Chill Out

Evening and nighttime support for people who want to unwind without automatically reaching for alcohol.

Designed to support the transition from stress, restlessness, or end-of-day tension into a calmer night.

Kudzu Root Extract Vitamin B6 (P5P) 5-HTP L-Theanine Magnesium Glycinate
Support the body if you drink.
Support behavior change if you want to drink less.

Cloud9 products are dietary supplements and are not intended to diagnose, treat, cure, or prevent any disease.

Raising the Standard

We Don’t Just Make Claims. We Measure Outcomes.

Daily Restore is currently being evaluated in an independent participant-based clinical trial measuring the systems alcohol can stress.

Independent Participant-Based Clinical Trial Daily Restore · Systems under evaluation
Trial Ongoing
Liver Function
ALTASTGGT
Under evaluation
Mood Under evaluation
Sleep Quality Under evaluation
Energy Under evaluation
Recovery Under evaluation
Real support should be tested, measured, and held to a higher standard. The trial is ongoing, and Cloud9 is using the results to guide product development, education, and future clinical validation.

Daily Restore is a dietary supplement and is not intended to diagnose, treat, cure, or prevent any disease.

Early Customer Signals

Customers Started Sending Us Labs

We did not build Cloud9 around dramatic before-and-after claims. But as customers began using Daily Restore consistently, some started sending us bloodwork and liver health updates unprompted. These are not clinical outcomes, and we do not position them as proof of treatment. They are real-world signals that made us take the research side seriously.

Documented Case · Six Blood Panels, 2018–2026

Chris, 51

Elevated or borderline liver markers for nearly six years. He reported drinking in a moderate but regular pattern, not extreme binge drinking.

He used Daily Restore consistently for approximately nine months while keeping his routine largely the same.

ALT 69→35
AST 40→23
✓  Doctor’s comment: “All normal”
Customer Lab Signal · 90 Days
AST48→14
ALT62→11
Customer Lab Signal
AST116→34
ALT107→37
GGT233→66

These are customer-reported examples and are not positioned as proof that Cloud9 treats, prevents, or reverses any medical condition. They are early signals that deserve further research.

A Human Signal Behind the Labs
Cloud9 customer
Less inflammation and normal scores and enzymes. I started taking Cloud9 and 8 months later, my FibroScan was completely normal.
Customer-reported experience after consistent Cloud9 use
“Results noticed: reduced liver discomfort, improved bloodwork.”
Jenny “I started taking it 3 months ago… and within 3 weeks it was already working.”
Lori Reported improvements in her liver enzyme bloodwork after consistent use.

Individual results vary. These testimonials reflect individual customers’ personal experiences and are not medical claims.

Research + Traction

A Real Category Is Emerging

Cloud9 is not trying to be another hangover brand. We are building a daily health platform around Alcohol Health: practical, science-forward support for people who are rethinking alcohol but not necessarily choosing abstinence.

~$4MSales in the first 14 months
25,000+Customers served
80%+Gross margins
StrongSubscription demand
UnderwayIndependent clinical trial
UnpromptedCustomers sending bloodwork and outcomes

Cloud9 is investing in clinical validation and deeper research around daily nutritional support for adults who drink.

Mike Hardenbrook, Founder of Cloud9 Health
Founder

Mike Hardenbrook is the founder of Cloud9 Health, a two-time author in alcohol behavior change, and host of a top 1% mindful drinking podcast reaching up to 500K weekly listeners. He has spent years helping people rethink alcohol without shame, labels, or all-or-nothing thinking. Cloud9 is the product platform built from that same mission.

Why Gary

Why Gary Brecka

Gary has already helped millions of people understand what alcohol does in the body. That makes him a natural fit for Cloud9. Cloud9 gives that conversation a practical next step.

✕Not fear-based
✕Not abstinence-only
✕Not hangover culture

A more honest category for the millions of people who want to drink less, feel better, and take their health seriously.

The Conversation

We would be interested in exploring whether there is a strategic advisor or partner fit with Gary, structured with compensation and equity if aligned.

Mike Hardenbrook Founder, Cloud9 Health
trycloud9.com

Cloud9 products are dietary supplements. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. Customer lab examples are self-reported, individual experiences and are not presented as typical or as clinical outcomes.